Advertising seeks to eliminate all pre-existing assumptions from the act of communication. It does so in the interest of reaching as many consumers as possible. For entirely different reasons, the art world sustains a coalition between, on …lay or refuse to deliver them. In Dalí’s case, there is the often-repeated legend – which he himself was fond of embellishing – of how he loved to drag out and delay his physical pleasure. As a child, he found special gratification in dragg…
Salvador Dalí
artist · 3 mentions across 2 readings
In this course
Dalí appears in the course as a figure of deliberate obscurantism and perverse delay—someone who weaponized his own bodily experiences and eccentric persona as a form of artistic communication resistant to advertising's logic of clarity and mass appeal. The readings invoke him to explore how avant-garde art sustains itself through opacity and refusal, positioning him against the totalizing demands of consumer capitalism's need to eliminate ambiguity. His self-mythologizing becomes a case study in how artists can use their own legend-making as a tool of resistance or complexity in an age of streamlined messaging.
Mentioned in 2 readings
Appears alongside
People mentioned in the same passages — sorted by co-occurrence weight.