Advertising seeks to eliminate all pre-existing assumptions from the act of communication. It does so in the interest of reaching as many consumers as possible. For entirely different reasons, the art world sustains a coalition between, on …lay or refuse to deliver them. In Dalí’s case, there is the often-repeated legend – which he himself was fond of embellishing – of how he loved to drag out and delay his physical pleasure. As a child, he found special gratification in dragg…
Salvador Dalí
artist · 3 mentions across 2 readings
In this course
Dalí appears in these readings primarily as a figure of deliberate perversity and temporal manipulation—someone who weaponized delay and bodily excess against conventional expectation. His legendary practice of prolonging sensation is invoked to illustrate strategies of resistance within art and culture, contrasting with advertising's drive toward immediate consumption and mass legibility. The reference seems peripheral to the course's main concerns with computational systems and cybernetics, functioning more as a historical touchstone for understanding how avant-garde practice might evade instrumental logic.
Mentioned in 2 readings
Appears alongside
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