Advertising seeks to eliminate all pre-existing assumptions from the act of communication. It does so in the interest of reaching as many consumers as possible. For entirely different reasons, the art world sustains a coalition between, on …Martin Kippenberger, who was a legendary joke teller and party entertainer, also focused on the various ways of dragging out and delaying punch lines. He told endless, repetitive jokes, but he never let the listener forget that something wa…In sum, the type of art that generates speculative profits seems to rest on the shoulders of the type that was required to justify itself in cycles of artistic Mehrwert formation, and is now able to make itself comfortable within a deeply f…
Martin Kippenberger
artist · 3 mentions across 1 reading
In this course
Kippenberger appears in the course readings as a figure whose practice of extended, repetitive joke-telling—deliberately delaying payoff—models a specific temporal and attentional strategy that resists the flattening logic of advertising's demand for immediate comprehension. His work is invoked to illustrate how avant-garde art can sustain formal complexity and audience frustration as a counter to mass communication's imperative to reach and convert consumers. The reference is relatively passing, used to exemplify a particular artistic technique rather than to develop a sustained theoretical argument about his practice.
Mentioned in 1 reading
Appears alongside
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