The contemporary business of intersecting names across data sets is titled identity resolution by one industry leader (Kobayashi and Talburt 2014: 349–354), and it aims for endlessly robust personal profiles. There is no end to the resolvin…but what’s more humanly pressing is this question: What experiences create immunity from past data – for a consumer, for a user, for a person – in the time of surveillance capitalism (Zuboff 2019)?
Personal changes sufficiently powerful to…Taylor, L. 2015. ‘No Place to Hide? The Ethics and Analytics of Tracking Mobility Using Mobile Phone Data’, Environment and Planning D: Society and Space 34 (2). https://doi.org/10.1177/0263775815608851.
Trout, M. 2017. ‘Big Data and Retai…
Shoshana Zuboff
economist · 3 mentions across 1 reading
In this course
Zuboff's concept of "surveillance capitalism" frames the course's critical inquiry into how AI and data systems extract behavioral prediction from everyday life, positioning personal data extraction as a systemic economic logic rather than mere privacy concern. The readings invoke her work to examine whether individuals can develop practices or experiences that resist algorithmic profiling—a question that bridges technology critique with questions of personal autonomy and social resilience. Her framing becomes essential for understanding how machine learning systems don't simply analyze existing behavior but actively shape the conditions under which behavior emerges.
Mentioned in 1 reading
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