The contemporary business of intersecting names across data sets is titled identity resolution by one industry leader (Kobayashi and Talburt 2014: 349–354), and it aims for endlessly robust personal profiles. There is no end to the resolvin…but what’s more humanly pressing is this question: What experiences create immunity from past data – for a consumer, for a user, for a person – in the time of surveillance capitalism (Zuboff 2019)?
Personal changes sufficiently powerful to…Taylor, L. 2015. ‘No Place to Hide? The Ethics and Analytics of Tracking Mobility Using Mobile Phone Data’, Environment and Planning D: Society and Space 34 (2). https://doi.org/10.1177/0263775815608851.
Trout, M. 2017. ‘Big Data and Retai…
Shoshana Zuboff
economist · 3 mentions across 1 reading
In this course
Zuboff is foundational to the course's critical framework around surveillance capitalism—her concept names the economic system through which tech companies extract and monetize personal data at scale. The readings invoke her work to sharpen questions about whether individuals can achieve immunity or escape from algorithmic identity construction, positioning her analysis as essential to understanding how datafication reshapes human autonomy and experience in contemporary culture.
Mentioned in 1 reading
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