The shift Miller identifies between how audiences responded to 2001 in 1968 and how we would expect them to react 'now' - is a near-perfect illustration of Frederic Jameson's theses about consumer culture and multinational capitalism. For J…Star Wars is metonymically implicated in late capitalism in a way that 2001 never quite could be. What was bought and sold when audiences consumed Star Wars was not in any sense a single (aesthetic) object, but a world, a hype[r]verse. It i…
Miller
other · 2 mentions across 1 reading
In this course
Miller argues that audience response to science fiction cinema shifted dramatically between 1968 and the present, a change that illustrates Frederic Jameson's theories about consumer culture under late capitalism. The readings use Miller's comparison of how 2001 and Star Wars were consumed—one as an aesthetic object, the other as a transmedia world or "hyperverse"—to demonstrate how capitalism has colonized not just films but entire imaginative universes, making the distinction between art and commodity increasingly impossible to maintain.
Background
A miller is a person who operates a mill, a machine to grind a grain to make flour. Milling is one of the oldest of human occupations. "Miller", "Milne" and other variants are common surnames, as are their equivalents in other languages around the world. Milling existed in hunter-gatherer communities, and later millers were important to the development of agriculture.
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