Henry Ford

engineer · 2 mentions across 2 readings

In this course

Ford exemplifies the rationalization and standardization of production systems that prefigure contemporary platforms and algorithmic control. The readings invoke Fordism as a historical precedent for how mass production, through mechanized assembly and consumer regimentation, established the infrastructural and psychological patterns that AI systems now extend—replacing Ford's assembly line discipline with algorithmic ordering of labor, attention, and consumption.

Background

Henry Ford was an American industrialist and business magnate. As the founder of the Ford Motor Company, he is credited as a pioneer in making automobiles affordable for middle-class Americans through the system that came to be known as Fordism. In 1911, he was awarded a patent for the transmission mechanism that would be used in the Ford Model T and other automobiles.

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Mentioned in 2 readings

Benjamin H. Bratton

Platform and Stack, Model and Machine

At a more mechanical level, a platform is also a standardized diagram or technology. Its structure and the paths of interoperability that hold it together can’t be considered outside of the regularization and rationalization of how it conne…

Tiqqun

The Cybernetic Hypothesis (2001)

source of profit as such and a source of confidence. Fordism and Taylorism were part of this movement, as was the development of control over the mass of consumers and over public opinion via marketing and advertising, in charge of extortin…

Appears alongside

People mentioned in the same passages — sorted by co-occurrence weight.

Frederick Winslow Taylor 1