SF CAPITAL Mark Fisher (2001)
Do you really think SF Capital allows monkey flake to make decisions it classifies as important?
Ccru, Swarmmachines
Markets, desire and science fiction are all part of the infrastructure
Nick Land, 'Cybergothi…It's of course no accident that the current power elite (Spielberg, Lucas, Gates, Blair) belonged to the so-called counterculture of the 1960s. Capital, needless to say, is indifferent to individual human motivation, but happy slaves are be…It's of course no accident that the current power elite (Spielberg, Lucas, Gates, Blair) belonged to the so-called counterculture of the 1960s. Capital, needless to say, is indifferent to individual human motivation, but happy slaves are be…
George Lucas
filmmaker · 3 mentions across 1 reading
In this course
Lucas appears in Fisher's analysis as a symptom of how 1960s counterculture figures were absorbed into late-capitalist power structures, alongside Spielberg, Gates, and Blair—exemplifying the paradox that "happy slaves are better slaves" once radical cultural producers become part of the elite. Fisher uses Lucas to argue that capital's indifference to individual motivation allows it to recuperate even oppositional sensibilities, turning the utopian energies of an earlier generation into infrastructure for control. He's invoked not for his creative output per se, but as a historical marker of how technological and cultural authority consolidated in figures who once represented alternatives to the system they now embody.
Mentioned in 1 reading
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