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B. J. Fogg

scientist · 2 mentions across 1 reading

In this course

B.J. Fogg is a behavioral scientist and designer known for theorizing persuasive technology—how digital systems can be engineered to shape human behavior and decision-making. In the course's framework examining AI's social entanglement, Fogg's work provides critical vocabulary for understanding how machine learning systems don't merely process information but actively manipulate users' attention, choices, and beliefs through interface design and algorithmic nudging. His theories become especially relevant when paired with Schüll's analysis of addiction mechanics in casino design, establishing a genealogy of extractive technological persuasion that now saturates generative AI platforms and labor systems like Amazon Mechanical Turk.

Mentioned in 1 reading

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Pandaemonium Architecture 6.0 — ATEK-639/439 — Fall 2025